Overall, smoking, alcohol use and eating too few fruits and vegetables proved to be the leading-controllable risks for 12 types of cancers that were studied. In wealthier countries, the most important causes were smoking, alcohol and obesity.
Despite having a smaller portion of the worlds' population, developed countries had a disproportionately higher rate of cancer deaths. Ezzati blames men.
"Smoking and alcohol are still mostly male issues," says Ezzati, adding that with more and more women taking up these habits in wealthier regions, the cancer rates have risen there as well. "Females in developing countries haven't caught up."
Women in poorer areas, however, are at a greater risk for cervical cancer, which is spread by the sexually-transmitted human papilloma virus. Such cancers are kept under control in wealthier countries due to widespread use of pap smears and other screening methods.
Most of the steps that are needed to prevent cancer are relatively cheap, and getting more exercise and losing weight can help against other diseases as well. The one sticking point is alcohol. In moderate amounts, beer and wine seems to protect the heart, but there is no noticeable benefit against cancer.
"Binging is bad, regardless," Ezzati says. Although he is encouraged by the latest treatments and breakthroughs for cancer, Ezzati adds that the surest way to a cure is prevention.
"The risks come well before the full-blown disease," says Ezzati.